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Can you imagine appreciating a fine glass of bubbly in a virtual world? Maybe not, but you may just make a social acquaintance in a Second Life wine bar that leads you to find some little known values only available in certain regions of the world. Thomas Friedmans book, The World is Flat illustrates how people are getting connected and staying connected. Social networking software like MySpace and LinkedIn have groups that enable people to keep up with each other and meet to collaborate online. Learning about wine has never been richer for the diverse Web sites, blogs, and wikis available many with portable media that use audio podcasts and video vodcasts. Will shared online consumerism challenge the vestiges of rating systems that can make or break vintages? Find out. Jump in online and contribute. Next time you are at tasting why not use your phone to take a photo, put it on a Flickr site and use a social tagging site like Del.icio.us to make your preferences known.